Rada | Public Relations and Communication
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Public Relations and Communication

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Capabilities

  • Rada is the market leader in consultancy in public relations and communication services.
  • Rada has the professional capacity in helping clients meet their corporate and communication objectives.
  • Rada is staying ahead of the latest PR and communications development.
  • We hold excellent records of performance, accredited by our esteemed clients.

Event and crisis management are areas of expertise, along with the standard media activities (press conferences and press briefings, media monitoring and analysis..etc)

Ownership

We own being Egyptians, with complete understanding of the Egyptian market dynamics, supported by international standard and codes of conduct.

40 years of existence in the market, creating an edge in government and media relations.

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Scope of Services

  • Communications Consultancy & reputation management.
  • Corporate Communications.
  • Public Relations to Support Brand.
  • Internal Communications.
  • Government relations.
  • Identifying CSR opportunities.
  • Media Relations.
  • Media Monitoring Services.
  • Media Training.
  • Issues / Crisis Management.
  • Events Management.

Sectors of Special Expertise

  • Automotive.
  • FMCG.
  • IT.
  • Telecommunications.
  • Government relations.
  • Social and environmental .
  • Pharmaceutical.
  • Banking & Finance.
  • Hotels & Tourism.

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Social Media

Social Media has become one of the most influential communication tools of our time. Despite of the current Social Media diversity, one has to adapt to its different usage patterns.

For that exact same reason, an advanced addition was made to the Rada family, a new Social Media arm. Rada’s Social Media team consists of dedicated staff from various levels of expertise in social media in addition to an extensive experience in communication and public relations. The Social Media Scope of service includes but is not limited to:

  1. Setting-up platforms: Setting up professional platforms such as (Facebook, Twitter, Instagram, YouTube, G+ and more) for your business/brand with an appropriate profile picture and a cover photo as well as all the necessary information that your target audience expects to see on your page.
  2. Social Media Monitoring: Monitoring your Social Media platforms and keep you posted with any significant updates which may require immediate action.
  3. Social Media Content Management: Help you manage your Social Media platforms by putting together a strategic posting schedule that will help your business/brand maximize engagement with its fans.
  4. Social Media Moderation Management: Help you manage your Social Media platforms by replying to the questions of your fans as well as any heated debates that need moderation.
    Social Media Insights Report: Check your Social Media progress and provide you with weekly/monthly report that indicates & explains your peaks and valleys in terms of fan-reach.
  5. Design & Infographics: Create and design a professional-looking infographic to help in boosting your engagement rate.
  6. Offering a range of digital design services and optimize them for online usage.
  7. Apps & Add-Ons: Create custom tabs, apps and add-ons to enhance your page.