Event and crisis management are areas of expertise, along with the standard media activities (press conferences and press briefings, media monitoring and analysis..etc)
We own being Egyptians, with complete understanding of the Egyptian market dynamics, supported by international standard and codes of conduct.
40 years of existence in the market, creating an edge in government and media relations.
Social Media has become one of the most influential communication tools of our time. Despite of the current Social Media diversity, one has to adapt to its different usage patterns.
For that exact same reason, an advanced addition was made to the Rada family, a new Social Media arm. Rada’s Social Media team consists of dedicated staff from various levels of expertise in social media in addition to an extensive experience in communication and public relations. The Social Media Scope of service includes but is not limited to: